We support high potential food and drink brands to get listed and scale with our strategic guidance and unique Buyer insights.
The grocery industry is full of brilliant entrepreneurs and innovative products
But too many brands don’t succeed because they don’t know how to navigate the buying process or understand how retailers operate.
“Jo was instrumental in managing our Buyer relationships over six years. She took complete ownership, removing the day-to-day pressure and helping us understand what really matters to buyers. Her strategic approach, compelling storytelling, and category experience gave us confidence, and delivered results. Jo secured new line listings, opened doors with new retailers, and increased our stocking points. She consistently turned buyer challenges into opportunities, always keeping our goals in focus.”Ben Jackson, Founder, Capsicana
Founded by former Senior Buyers from the UK’s leading supermarkets, we bring unrivalled insight into what drives buying decisions and what Buyers want to hear.
“We empower food founders by simplifying the complexities of retail, ensuring grocery shelves reflect true innovation and quality products”.
Joanna Walker
“We want to ensure the next generation of grocery success stories get the shelf space they deserve”
Jennifer Mazure
“We empower food founders by simplifying the complexities of retail, ensuring grocery shelves reflect true innovation and quality products”.
Joanna Walker
“We want to ensure the next generation of grocery success stories get the shelf space they deserve”
Jennifer Mazure
We’re here to make sure the best brands don’t just launch, but last.
Our Services
Work with us your way – we’ll plug in where you need us most.
01 Commercial strategy
We shape the roadmap to deliver growth.
Perfect for brands preparing to pitch, planning to scale, or needing a smarter way forward.
02 New business development and account management
Let our experienced team take the pressure off with our best-in-class approach.
Perfect for brands who want expert representation and hands-on support to grow faster.
03 Coaching & Mentoring
Giving founders and their teams direct access to retail experts who’ve sat on both sides of the table.
Perfect for brands who want tailored advice and someone to lean on.
04
The Grocery Impact Scale-Up Programme
Our 4-month Programme gets you buyer ready with a clear commercial plan tailored sales approach, and the skills to pitch, negotiate, and grow.
Perfect for ambitious brands looking to benefit from personalised coaching and a group learning environment.
Our Clients
Trusted by Ambitious Brands. Backed by Proven Impact.
We’ve partnered with exciting food and drink brands, supporting them to win shelf space, unlock new listings, and scale with confidence.
Grocery Impact are who brands need in their team.
