150 brands supported over 10 years
150+
BRANDS
Supported over
10 years
Helping food & drink brands get listed, grow sales & succeed in UK supermarkets
Supporting high-potential food and drink brands to get listed and scale with our strategic guidance and unique buyer insights.
Founded by former Senior Buyers from the UK’s leading supermarkets, we bring unrivalled insight into what drives buying decisions and what Buyers want to hear. We support high-potential food and drink brands to get listed and scale with our strategic guidance and unique Buyer Insights.
The grocery industry is full of brilliant entrepreneurs and innovative products, but too many brands don’t succeed because they don’t know how to navigate the buying process or understand how retailers operate.
150+ brands supported over 10 years
Ex-buyers on your team who know what retailers want
Proven results in national listings, sales growth and exit
+£7m in sales protected this year by preventing delists
Strong network of buyers
Win listings | Drive growth | Maximise impact
Brands we have helped
Your brand, our expertise, together we make an impact
“We empower food founders by simplyfying the complexities of retail, ensuring grocery shelves reflect true innovation and quality products.”
Joanna Walker
“We want to ensure the next generation of grocery success stories get the shelf space they deserve.”
Jennifer Maure
What our customers say
“Grocery Impact have been absolutely amazing. Their support, insight and genuine commitment to helping our brand grow has been exceptional. They go above and beyond every step of the way, and it truly shows in the results. They have been incredible to work with proactive, supportive and genuinely invested in our success. A brilliant partner. They have supported us with strategy, execution and day-to-day guidance, always delivering with professionalism and care. We have felt truly supported from day one. Highly recommended.”
Janet Theodore
JBN
“Jo was instrumental in managing our Buyer relationships over six years. She took complete ownership, removing the day-to-day pressure and helping us understand what really matters to buyers. Her strategic approach, compelling storytelling, and category experience gave us confidence and delivered results. Jo secured new line listings, opened doors with new retailers, and increased our stocking points. She consistently turned buyer challenges into opportunities, always keeping our goals in focus.”
Ben Jackson
Founder, Capsicana
“Jo never gives up on the people she works with. Even when founders aren’t showing up or doing the work, she’ll keep pushing, encouraging, and challenging. She puts more in than she gets out because she actually cares.“
Darina Mulligan
Programme Lead, Food Works Ireland
“Jennifer’s expert guidance on the pitch deck really helped formulate a compelling sales story that the Buyer couldn’t refuse.”
Jimmy Walsh
Lowrise Brewery
“Jo just got on with it and made things happen. I didn’t have any concerns. I trusted her completely. She brought real value to the brand and made a noticeable impact from day one.”
Kevin Bath
Founder Jim Jams
“We were the first Irish company to get a branded fish product into a major UK retailer. It’s incredible really.”
Mag Kirwan
Goatsbridge Trout Farm, Lowrise Brewery
“Jo & Jennifer are a great team, with so much experience behind them. They really speak the language of the grocery buyer and help position your brand to get the ‘yes’. They’re both super passionate about what they do and bring real energy.”
Vanessa Rollins
Modern Nature
“Jennifer stepped in at a critical moment and helped us save our listing. She quickly got to the heart of the issues, reframed the story for the buyer, and turned a difficult conversation into a clear, credible growth plan. We simply wouldn’t still be on shelf without her.”
Founder
Grocery Brand
“It was incredible to be sitting opposite Jennifer who genuinely understood what I was thinking and feeling as a buyer. She understood how I was reviewing the data, the pressures I was under, and the reality of my time pressures. The insights they brought to the table helped me do a better job. It completely changed the conversation and my view of the brand and its potential. Those insights protected the listing in the short term, but more importantly, they set the brand up with a much stronger platform once the situation had passed. It felt collaborative, commercial, and genuinely helpful.”
Grocery Buyer
How we help
Retail Ready
We shape the roadmap to deliver growth.
Perfect for brands preparing to pitch, planning to scale, or needing a smarter way forward.
Coaching & Mentoring
Giving founders and their teams direct access to retail experts who’ve sat on both sides of the table.
Perfect for brands who want tailored advice and someone to lean on.
Scale Up Programme
Our 4-month Programme gets you buyer-ready with a clear commercial plan tailored sales approach, and the skills to pitch, negotiate, and grow.
Perfect for ambitious brands looking to benefit from personalised coaching and a group learning environment.
Growing your Accounts
Let our experienced team take the pressure off with our best-in-class approach.
Perfect for brands who want expert representation and hands-on support to grow faster.
Delist Support
We help you to stabilise your account, rebuild buyer confidence, and protect your listing.
Grocery Impact
Built by buyers and backing brands with ambition.
Learn more about our approach and mission.