How we work
We help new and growing food and drink brands navigate the grocery retail journey with clarity and confidence. We don’t just guide you, we position you to win.
Our effective process to get you retail-ready and growing:
1
GROUNDWORK
The reality check
Retailers want confident, credible brands backed by real data, proving consumer demand.
We deep dive into the market, the consumer, the competition, and the category to determine the building blocks for your success.
2
BRAND & MARKETING STRATEGY
Getting the brand foundations right
Brands that succeed need to be clear, credible and compelling, to appeal to your target audience.
We define what makes your brand distinctive and desirable to ensure your brand positioning is relevant and easy to buy into.
3
COMMERCIAL STRATEGY
Making it retail-ready
This phase is where a lot of brands fall down – we ensure you’re commercially sound.
We translate your brand into a commercial proposition that is attractive to your Buyer and sustainable for your business.
4
SALES STRATEGY
Designed to land listings
From who to approach, to what to say, and how to win the listing.
We build the sales strategy and give you the tools you need that speaks the buyers language and proves your brand deserves space on shelf, making it easy for retailers to say yes.
5
SELLING & GROWTH
Getting on shelf is just the beginning
Securing a listing is a milestone, not the finish line. The brands that win are those that know how to activate, support and grow once they’re live.
Once listed, as your outsourced sales team, we focus on scaling your business by driving rate of sale, unlocking distribution growth, and executing the right activations to build momentum.
We get you buyer-ready to succeed
We turn insight into action, confidence into buyer conversations, and potential into results.
Our process is designed to get you listed, drive sales and grow your brand.
We create data-led stories that convince buyers that brand is unique, valuable and category-enhancing.
What next?
our approach is designed to deliver measurable results, including growing your retail accounts and increasing your presence in UK supermarkets.; visit our Growing your Accounts page to find out more…
“Jo helped us shape our brand, gather the right insights, and deliver what the buyer needed. That was the difference between success and failure.”