News

This is one of the first questions we work through with every brand we take on. There is no single right answer. The right channel depends on your margin, your capacity, and what stage you are really at. Here is how we think it...

Landing your first listing feels like the finish line. It is not. We have watched brands celebrate the win, then quietly get delisted twelve months later. Getting on shelf is the start of a much harder job. Staying there, and growing from there. We protect millions of...

Why brands need one at all Start with the landscape. The UK has more than 12,000 food and drink manufacturers,1 and around 98% are SMEs.2 Thousands of small teams are competing for the same shelf, usually without a dedicated sales function. A partner exists to give a...

Getting in front of a supermarket buyer is hard. Convincing them is harder. Most pitches fail not because the product is poor, but because the founder talks about the wrong things: their journey, their passion, their packaging, their vision. Meanwhile, the buyer is...

  Most founders assume the hard part is making a product buyers love. In reality, a great product is the entry ticket, not the prize. UK retail readiness is far more about whether your business can absorb the commercial, operational and financial demands of a...

The UK grocery market is changing fast. Consumer behaviour has shifted dramatically, retailer priorities have sharpened, and the brands winning shelf space right now are those who understand what is actually driving decisions at a buyer level. At Grocery Impact, we...

What is Scotland's grocery price cap? We were asked by Greig Cameron, Scottish Business Editor for The Times, to comment on the instore challenges and potential supply chain issues for the proposed price cap. Scotland's proposed grocery price cap would require...

What are retail buyers actually looking for? If you want to know how to get a supermarket listing, you first need to understand what retail buyers are actually looking for. In 2026, UK supermarket buyers are under more pressure than ever to grow categories, protect...

In a first-of-its-kind move for the logistics sector, leading distribution provider P W Gates Distribution Limited has partnered with Grocery Impact Limited, a retail consultancy founded by former supermarket buyers Joanna Walker and Jennifer Mazure, to launch a...