Retail Ready
Our retail ready service gives you the tools, strategies, and insight you need to win and grow with retailers.
We get you buyer-ready to succeed!
We help new and growing food and drink brands navigate the grocery retail journey with clarity and confidence. We don’t just guide you, we position you to win.
Our retail ready strategy includes:
Where to launch and why:
identifying the right retailers for your brand.
How to sell in:
building a compelling sales story that resonates with buyers.
Pricing and promotional strategy:
setting the right pricing architecture and promotional plan for margin and competitiveness.
Market Data Analysis:
we identify what data you need and how to use it to your advantage; to show the Buyer how it adds value to the category, building the commercial case that proves your product belongs on the shelf.
Pitch development & buyer approach:
crafting your sales pitch, your engagement plan and getting you meeting-ready.
Negotiation planning:
supporting you to secure the right terms and margin.
Marketing strategy and trade plans:
we build smart, retail focused plans that get your brand into baskets, grow rate of sale and keep your brand listed
What next?
once listed, we support you in growing your retail accounts and building momentum; visit our Growing your Accounts page to find out more…
“Jennifer’s expert guidance on the pitch deck really helped formulate a compelling sales story that the Buyer couldn’t refuse.”
“We were the first Irish company to get a branded fish product into a major UK retailer. It’s incredible really.”
We create data-led stories that convince buyers that brand is unique, valuable and category-enhancing.
