by Andre | Sep 9, 2026 | News
This is one of the first questions we work through with every brand we take on. There is no single right answer. The right channel depends on your margin, your capacity, and what stage you are really at. Here is how we think it through. Supermarkets Supermarkets bring...
by Andre | Aug 25, 2026 | News
Landing your first listing feels like the finish line. It is not. We have watched brands celebrate the win, then quietly get delisted twelve months later. Getting on shelf is the start of a much harder job. Staying there, and growing from there. We protect millions of...
by Andre | Aug 19, 2026 | News
Why brands need one at all Start with the landscape. The UK has more than 12,000 food and drink manufacturers,1 and around 98% are SMEs.2 Thousands of small teams are competing for the same shelf, usually without a dedicated sales function. A partner exists to give a...
by Andre | Jul 22, 2026 | News
Getting in front of a supermarket buyer is hard. Convincing them is harder. Most pitches fail not because the product is poor, but because the founder talks about the wrong things: their journey, their passion, their packaging, their vision. Meanwhile, the buyer is...
by Andre | Jul 9, 2026 | News
Most founders assume the hard part is making a product buyers love. In reality, a great product is the entry ticket, not the prize. UK retail readiness is far more about whether your business can absorb the commercial, operational and financial demands of a...
